Most due diligence platform evaluations test workflow and features. Few of them test the data layer underneath. That's a problem, because the data layer determines whether reporting, analytics, and integrations hold up as the program evolves, which we've written about separately as The Year 2 Problem.
These five questions help surface what's in the data layer. They're useful for teams evaluating a new platform, and for teams who want to pressure-test their current one.